The Mindball Story

Kid focusing hard while playing Mindball Game

Mindball Game

Back in October 2002 researchers at the Swedish Interactive Institute had created a prototype for a game where you moved a physical ball along a track, using your brain waves alone and won by being more relaxed than your opponent. Fascinated and intrigued by the game and its potential we acquired the rights to develop a product from it. A few months later we sold our first Mindball Game. Our customers are science centers, with the goal to teach and entertain children. PR companies have used Mindball Game to attract interest to an event or a product. Coca Cola, Nike, BBC, MIT US Military Academy are also Mindball customers. Previous customers come back for a second or even third Mindball Game. New customers tell us “Now we want a Mindball Game too”. After more than 20 years on the market, Mindball Game is still selling.


Over the years more than 10 million people (yes, we’ve counted) have tested our Mindball products. So many of them have asked for a “Mindball at home”. We can’t offer the end user a Mindball at home just yet but your employer might want to learn more about how we can help improve productivity and health for you as an employee? Have a look at Mentalytics here.